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Corporate sponsorship for non-profit art organisations in Finland : criterion of success
(2020)
Nowadays art sponsorship is the intensively developing, complex and potentially huge sphere of relations between art organisations and corporate business. The central bodies in any sponsorship relations are the sponsor and ...
Lead nurturing at Company X
(2020)
As the impact of digitalization is considerable in vast amount of industries globally, banking sector in Finland is not an exception. Furthermore, recent COVID-19 pandemic has intensified the impact in some cases. Companies ...
Roles of AI in Digital Transformation of Tourism Business
(2024)
The advent of the digital age has exponentially amplified the scope and impact of Artificial Intelligence (AI) in various sectors, including tourism. This thesis aims to comprehensively investigate and elaborate on the ...
Creating a marketing strategy for a new business : case Hygla bakery
(2021)
The aim of this thesis was to research marketing and based on the findings develop a marketing strategy for a business, that has just started its operations. Starting a new business can be challenging and new entrepreneurs ...
Customer at the center of a live sport event : case: Motonet GP Lahti 2022
(2022)
The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ...
More members, more benefits : member acquisition through strategy development
(2022)
The purpose of this design research was to find out how a non-profit tourism association can acquire new members by developing its strategy. HelsinkiNorth RA is a new tourism association. It was established with the help ...
Marketing development for wear protection products
(2023)
In modern times, people use various metals in their daily lives that are usually processed from ore extracted from the ground. The extraction and processing of ore require efficient operation with the protection of mining ...
Lessons Learned from High-Scale Music Events : Developing a Successful Business Plan for the Slav'n'Rock Festival
(2023)
This thesis focuses on creating a successful business plan for the Slav'n'Rock Festival while looking at the lessons learnt from large-scale music festivals. The study examines the crucial elements that influence music ...







